About
Built by someone who arrived here too.
actually london is not a heritage tour company. It is run by people who moved to London, worked out how it fits together the hard way, and got tired of watching visitors pay a lot of money to see very little of it.
Most London tourism is built for volume. Forty people behind an umbrella, a headset that cuts out, a route designed around where a coach can park. It moves people past London without ever putting them in it.
The alternative is usually a blog. Beautifully photographed, endlessly listicled, and no way to actually book the person who wrote it. You read fifteen guides and still arrive not knowing anyone in the city.
We sit in the gap. The guides are free and we put every route we run on YouTube. Then, if you want the person rather than the article, you can book them, and the same person can pick you up from Heathrow, walk you through Borough, source the thing you could not get at home and ship it to you after you fly.
That is the whole model. Know the city properly, give away what you know, and be genuinely useful to the people who then want your time.
Founder photograph goes here.
Deliberately left empty rather than filled with a stock face.
How we work
- Say what is not worth it
- The fastest way to be trusted in a city full of upsells is to talk people out of things.
- Small on purpose
- We could take thirty people on a walk. It would be worse and we would charge the same.
- Walk it first
- No route goes on this site until it has been walked, timed and re-walked in bad weather.
See it before you buy it
Watch first, book later
Every route we run gets filmed and put out free. Watch the walk, decide if you like how we do it, then come and do it in person.
New every week
Walk London
Full-length walking routes, start to finish, no talking over the city.
Fortnightly
Is it worth it?
We pay for the paid attraction so you can decide before you do.
Monthly
Arriving in London
The practical stuff. Transport, money, SIM cards, what nobody explains.
Come and see whether we are any good.
Watch a route for free first. If you like how we do it, book the person who made it.